EP 3: Scaling Your Business to the Next Level with Helena Garrett

Mary Harcourt: 

from college dropout to CEO Halina story begins when she first picks up a pair of tweezers at the age of 20 years old. At that time, she saw lashing as a chance to begin on a new path. Little did she now it will propel her entire life forward into a thriving career in the beauty industry. With her newfound lash skills and the entrepreneurial spirit, Halina successfully created and launched product line of lashes and lash supplies. She's proud of the hard work that went into scaling her business into the thriving company is today. She now spends most of her time focusing on helping other people in the beauty industry give up the hub hustle lifestyle, while still creating an empowering successful career. She continues to create mindful systems and coaches others on hiring, training and everything in between growing her company towards the million dollar mark. Halina has helped hundreds of beauty bosses scale their businesses to the next level, learn how to strategically market and expand their businesses. We're gonna talk to Elena today about the experiences on the journey of entrepreneurship, the success and the failures, and how you can grow all these areas in your life with balance. Halina, welcome to the show.

Helena Garret: 

Hello, I'm so excited to be here, Mary.

Mary Harcourt: 

Yes, me too. Let's do it. Girl, you have an amazing story. I want to touch on that so bad. I also think everyone's gonna be able to get a lot of information out of this because you are in the beauty industry. And you help everyone like our listeners, and I think, an awesome episode. So let's get going. Yes, I love it. So you have a flourishing business. You're helping other people grow in a beauty industry. You help them achieve success. But where did it all start for you? Did you wake I mean, most people don't wake up one day and go, I'm going to have this business and then have it. It looks usually like a journey. So what was that journey? Like for you?

Helena Garret: 

Yeah, so I feel like I was always an entrepreneur, even when I was younger. I would say like eight years old, I would crochet like little items, like little coin purses and little hats and stuff for my family. And I would charge them I would be like, No, this is like, $5 you have to pay me a craft. And my family totally would. So I was just racking in the dough, and I didn't know it back then. I was like an entrepreneur. I just loved making money even when I was smaller. I even had like a lemonade stand. I think I made like 40 bucks one day. And that was like a huge money for me.

Mary Harcourt: 

I mean, that's a huge thing. If

Helena Garret: 

I lemonade. Yeah, we were right on the corner. Like I picked out like the best location. I had, like all these girls out there like holding signs. So I basically had like a little employment team and myself running it. And it totally works. So I kind of started like when I was younger, but I just didn't know it yet. And then I was going into my teenage years. And you know, I was trying to figure out like what my passions were I really failed at school. My GPA was like a two point something. It was horrible.

Mary Harcourt: 

Meteor girl me to school is not my forte.

Helena Garret: 

And I think that's like how most entrepreneurs are like the system just isn't fit for us. And so I was trying to figure out like other things I like to do. I'm very crafty. I was very creative. I was a dancer for like, almost 15 years of my life, I did a lot of different things with my body. And I really loved working with my hands. But I was you know, kind of a job serial killer, I would start to have a job. And then I would quit around like month three, because I would get really bored. I would like accomplish the job. I would master it and then I would just be bored and quit. And so I thought that I would just wasn't meant for the workforce. I felt bad. I was like, oh my god, am I just a bad worker, like, what's going on with me? So then I finally like went into college because I thought, okay, if I go to college, I'm going to be successful, maybe I'll find something. Obviously, that didn't work out because it was school and I didn't like school. I tried to go for business and there was a ton of math and I'm just not good at math at all. So I dropped out college and then I went into real estate because I thought oh my god, I love working with people houses are really pretty. Let's do it. So I also want real estate. I couldn't pass my test. But thank God because I don't think I would ever actually like find my passion in real estate. So this was probably all happening by the time I was like 1718 years old. Wow, you

Mary Harcourt: 

are a serial like Job person that just went into more jobs by 17

Helena Garret: 

I've had in my life. I think I had about 13 jobs by the time I was 17.

Mary Harcourt: 

But hey, it's the best experience, right? It's like the clothes, try it on. See if it fits. If it doesn't fit, keep on moving, you'll find something else.

Helena Garret: 

Exactly. So I knew what wasn't fitting, you know, and I was trying to search for what was gonna fit for me. And I always love to the beauty industry. I always love playing with makeup and hair and stuff. But I never thought that it could be like a successful path. Like my parents were very strict on me going to school I wanted to make them proud. But obviously like I can't make everyone happy and I'm such a people pleaser. that it was like, I wanted to make my parents proud. I want to make everyone proud of me. But even my math teacher, I remember she told me this, she's like, you're never going to be successful because you can barely pass math. This day, she called me out in front of the class and told me that and I was like, screw.

Mary Harcourt: 

Oh, it's Ella child.

Helena Garret: 

Yes. I'm like, I believe like, 16. Okay, I'm not even starting my life yet. Like, what are you even talking about? And so that kind of like lit a fire underneath my butt to really try to strive for more. And so I kind of fell into the beauty industry. I was getting my lashes done for my lash girl. And she's like, Well, how about you just do this? And I'm like, lightbulb, like, oh, I can do this. Like, I never thought it was an option. So then I was frantically looking for schools. I was, you know, trying to see what like esthetician really was what that even meant. And then one day I called up my mom and I'm like, I'm gonna be destitution mom. And she's like, What the hell is that? Halima?

Mary Harcourt: 

It sounds so official. Like it sounds so this like big long name, cosmetologist? esthetician. They sound so official. And then when you hear what it is, it's like, oh, wow, that's a fancy name for that. Yes. And

Helena Garret: 

I'm like, you know, I really like lashes. And she's like, What are you talking? Like, what are lashes? I'm like, Well, you pick it up, and then you put on someone's lashes. And you glue it on there. And I don't know the gist of it yet. But like, it looks like fun. And she thought I was crazy. She's like, Well, okay, you can go to school. But after that you're going to go to college. And I'm like, Well, what if this works out? What if I'm successful? And she's like, well, then I guess you don't have to, but we'll just see. So I started getting into his tech school about two months, and I started my business. So I was taking lash clients while I was in school, just because my state didn't really legalize lash extensions. And it still doesn't, which that's like a whole nother Wow, so

Mary Harcourt: 

what state is this? Idaho interests seem?

Helena Garret: 

related? It's like a free for all over here. I do not necessarily agree with it. Just because, you know, lash extensions are just so like high in demand, but also like, you could really damage someone's eye. So and there's no regulations, even when the board comes in. They don't really look at our stuff. Just because that's terrifying. Yes, it's scary. Like and I think there's like one other state that's not regulated out there. But like we're one of the last people that are going to be regulated in the United States. Wow.

Mary Harcourt: 

Oh, that is terrifying. I'm glad you're one of the good ones. Yes.

Helena Garret: 

So after I started school, I started my business and I was able to get fully booked within like about three to six months, I was renting a place right off the bat in school. Just because I really wanted to prove to myself that I could do this, you know, everyone was telling me, No, I can't you're gonna fail, you're gonna fail. And I just wanted to show myself that. You know what, no matter what anyone says I can be successful. So after that I was about two years into my business when I started to just get stagnant with my artistry. I really wasn't growing anywhere. I was hustling my ass off to get clients I was working 10 to 14 hour days just with clientele. And I just decided that this wasn't working for me and I don't have to hustle to make a good income or make a good living. And I was really lonely. I was stuck in my little room and I had no one really to talk to I couldn't feed off ideas. And I thought you know for lashes I thought that was going to be my end all be all but then I didn't realize that lashes were going to open up a door of opportunity for me because the beauty industry like you know you can do so many different things. And you've been down the road of having salons and employees and stuff and looking out where you're at. You know there's so many different things

Mary Harcourt: 

I always saw so people two that are thinking about going into beauty industry as a career is you never know where you're going to end up and one of the beautiful things about this career is what you start in is rarely What you end in. So like I started as a cosmetologist I did hair cut and color like that was my thing. And then one day I moved to go travel and I never did hair again ever live never picked up a pair of scissors like it was just turned on turned off. I did it for years I think I cut hair for six years and then one day it was like okay, I'm done. And the same thing like I did waxing facials and I had to understand what each little ingredient in a skincare product was and what does it do and who's it for. And then one day I just never did skincare again. Like now I don't do lashes anymore but I was so good at it like I was so good and fully booked and I was writing my own lash course and it's so interesting one day just don't do that anymore. It's a ever growing industry and I think it's great for people like us that do get bored so easy because that will happen to me. I like got to a point I can't do Brazilians anymore like I've done them all day long for this mini year and I'm done. And I never did it again I hopped onto skincare and then from skincare I'm like I want more and I happen to lashes. So it is a beautiful industry and I can see why So many women become obsessed with it because there's so many different avenues in the beauty industry.

Helena Garret: 

Yes, it's really good for people, like you said that get bored. You know, I was changing jobs every three months where I was just trying to find a new project. And so the beauty industry for me is allowed me to do that. And it's ever changing. And it kind of grows with you over time because I initially, I've rebranded my business so many times because first it was more skincare, then it was more waxing based. Now it's lashes. And so it just kind of opens up the door for all these different opportunities. And once I decided that I wanted more, I was able to hire a team, but I was still like, 20 at the time. So I was doing interviews with these people that were 30. And they're gonna trust a 20 year old with a job. It was crazy.

Mary Harcourt: 

I mean, but good for you for having a confidence to do that. I think sometimes people get in their own head of like, oh, no, I can't do that. Why not? No one's telling you yes or no, like, just do it?

Helena Garret: 

Yes. And I think I was just so like, used to people telling me no, or like, Oh, you're gonna fail that. I didn't care. I was like, Well, what if I succeed, though, no one's told me that what if I do succeed, like, what will happen then? So I started hiring my team. And now I have about 14 employees underneath me, for both companies for Halina means business, my coaching company, and then fairytale lashes, my salon. And we mostly do lash extensions, we have courses, we have a product line. So I was able to generate multiple streams of income in the last five years, for myself and for the business. And now we're one of the top salons in the Treasure Valley where I live for lash extensions. And I grew that from literally nothing, no debt, little old Atlanta to now this amazing business, and I help other people do the same because you can be too old or too young. But really like it's all up to you to find that success.

Mary Harcourt: 

I love that. Well, congratulations, you got all kinds of things going. I love hearing that because it is so true. So many of us are in the room. I mean, it happened with me, I was in the room, and you kind of get bored and lonely. And it's like what else is out there, I was reading my last course going I'm going to start teaching how to do lashes because I find it so interesting. And then my whole career took a different path, which is great. But I think so many people can relate to being a service provider in a room going what is next? Like what is my next move? And I think it's wonderful that you really help do that. So what I was talking about it what do you offer? What is your whole thing? Do you do courses, coaching? How does somebody become a client of yours and whether you get out the program?

Helena Garret: 

So I started coaching. During the pandemic, I had a lot of people reaching out to me just about my own success and about how I was, you know, doing things in my business because I have w two commissioned employees, a lot of people around here don't really even have that. So they were just wondering, okay, what was your process? And at that time, before the pandemic, I started helping my mom, she was trying to get out of her veterinarian office. And so she was about four, I would say this is like her 24th year and she was just working with Office, maybe making like $40,000 a year and she saw my success and she's like Halina, can you help me? So I was already kind of coaching, you know, my family and friends, and I didn't really know it. And then I saw my mom's success. And she was able to grow her mobile vet business that we kind of built together to over six figures. So it was like, and I saw the freedom I saw the happiness that she embodied. And I'm like, wow, that was so cool. I'm like, what if I could help more people? Like what if I could help the beauty industry. So during the pandemic, I was able to create my coaching program, which is now called Six Figure beauty boss to help beauty bosses get to six figures and have multiple streams of income, like a product line courses, and hiring a team and all that fun stuff. So that's my main signature course, I run it about four times a year, and it's very hands on. And then I also have one on one coaching for the people who are maybe already past six figures, they're ready to continue to scale to multiple six figures to half a million dollars and more. So I kind of have helped, I believe, over 80 to 100 people I haven't counted recently to be able to create six figures in their beauty business. And it's been so rewarding, so impactful. And just to see them go from someone who's struggling and surviving to someone who's thriving and has a healthy mindset, who has boundaries in their business, who loves what they're doing. It's just insane. Like my heart just jumps with joy because the beauty industry you know, you can grow in so many different ways. I just think that people just don't know their options.

Mary Harcourt: 

I think it's awesome. You help people I also think it's great. You clearly get a fulfillment out of this you enjoyed watching your mom go through the whole process you enjoy watching people anytime that you have fulfillment where you enjoy what you do. You just do better. So I'm glad it's something that you can really relate to with these girls and help them through as an awesome thing to be proud of. What are some of the things that you teach them as far as creating boundaries?

Helena Garret: 

The biggest thing that I teach my coaching clients would be mindset and to really have boundaries with what they truly desire, like what they truly desire in business, what they truly desire in life, and then working their business around that. So like, for me, I never wanted to work weekends, and I hate working Mondays. So Monday is kind of like my free work on projects and stuff. And then yeah, weekends, I kind of did services on weekends. But once I really created boundaries, I'm like, Why should I work weekends, just because I'm a beauty salon. And most of my employees don't really work weekends at all, either, just because I want them to have some time off too. So it's just creating boundaries around what you truly desire. Because that's going to make you have a healthy business. And that's also going to make you really enjoy what you do when you do have boundaries. Because boundaries is just you putting yourself first and you need to be selfish with your time, especially when you're scaling your beauty business. Because so many things can take up your time, and you need to learn how to delegate your time for those bigger projects that you do want to do.

Mary Harcourt: 

Yeah, absolutely. I want to go back to mindset. So your mindset is what got you where you were at such a young age, because you were going into this thing and saying, I'm going to do beauty, you did it, you rented a space and succeeded, and then had all these clients and said, Okay, I'm not doing this anymore, and hired, and you were the 20 year old girl, I'm hiring for a bigger staff. And the mindset that you had was you're going to do it and you did it versus like, well, I'm too young to be doing this. And I think that's something that so many people truly do get stuck on is you put yourself in your own prison in your own mind. No one does it for you. It is a free world out there. You have choices all day long. And it's interesting to hear what people put themselves in their own prison for sometimes it's like, I can't do that. Why? Like I could never really like maybe you should try it. And then the people that you obviously it's a it's a skill of yours, but now you can share that with other people is the mindset of why can't you do it? Let's do it, I'll help you do it. We can do this together, and you're gonna do it. And that's a beautiful thing. What do you what are some of the things that you teach? When you talk about mindset? For

Helena Garret: 

mindset, I think what really holds people back and just like you were saying, like you kind of trapped yourself into this bubble. And inside that bubble, you're like, Okay, well, I can't see anything outside this bubble. So this must be it. You know, and when you hire a coach, it's kind of like releasing you from this prison that you've held yourself in and give you a roadmap on how to actually get there. And whether you're just starting your business, whether you're scaling it, there's can be different mindset changes that you have to kind of go through, you know, the bigger the absolutely the scale, the bigger the problems that you're going to have to but also the bigger the successes, and I think no one really talks about that when you scale. Like, we've had so many failures, you know, they don't really announce they don't really talk about a lot of people don't talk about because it's not glamorous, it's not fun to talk about. But it happens. That's literally

Mary Harcourt: 

the reason I created my podcasts is because no one does talk about the failures, they all put on this pretty little Instagram face, like, Hey, I got my hair and makeup done. But you don't do that every day. Or maybe you do I don't know I don't. But what I love talking about is it wasn't like that. From day one to date, we've been where we're at now, you go through these things in the lessons they hurt, stuff happens and you you like fall down and skin, your knees, you get backed up, be brushed off and you keep going. And it's like the faster you can fail, the quicker you will succeed. And so many people have that mindset of I don't want to fail, really get comfortable with it, start failing, be okay with it, because failure is the best lesson and the faster you can fail, the more that you're going to find the right answer and the right path and go down that which is going to be very rewarding for you. So if anything, if you guys get anything out of this episode today is be comfortable with failing and don't let that mindset stop you be comfortable with it. It hurts. It's never gonna feel good. It's never gonna be easy. But there is a whole lot to gain from failing. Failure is this batter that so many people as an adult, you learn it as it's a negative, awful thing. When you're a little kid, you don't know what failure is. It goes right over your head. If you fall off your bike, you just get back on and do it again. And I don't know how it got such a bad reputation that failures this terrible thing that no one can talk about. Let's talk about it. And it shouldn't be talked about more. I love that you bring that up as well.

Helena Garret: 

Yes. And that's kind of what like I remember watching you at lash con when you're presenting on failure. I'm like, Yes, Mary like you get it. And you talked about like your successes with Cosmo glow, but really the true failures that happen to like you can't be so successful without any failures and people just expect it. And it's like, why are we so afraid of failing like failings? Good for us? It gives us great, we learn more we. And we're kind of like scientists, as entrepreneurs, we're trying to figure out what's working, what's not working, and so that some things will work. And that's okay. That's just life.

Mary Harcourt: 

Absolutely. What's something that you teach people in your course how to diversify, so that they're not just a service provider in a room for the rest of our lives, that there are more options out there. And when you harness these other options, you can get your freedom back, you can get your time back in your day.

Helena Garret: 

I feel like it's not one size fits all, like I get this question so much, where it's like, okay, how can I diversify my income? And it's like, well, what do you want to do? Do you want to become an educator? Do you want to have a product line? Like, what's, what's kind of your motive behind this, and I've worked with people who are just service providers, and they scale to six figures, and just being a service provider and maybe selling some retail, or they've had multiple streams of income, like employees, renters, all that fun stuff. So you know, when you are trying to scale and when you're trying to have multiple streams of income, I, my tips for you is to really think about what do you truly desire? And what do you want to do? And what do you kind of want to niche down on because I don't want you to also have multiple streams of income and different things, because that's going to be so much for you. And that's gonna be so much for your brand. So like, for me, for very till lashes, we do have multiple streams of income, but we just do lashes, we do lashes, we sell the supplies, we have brand ambassadors, and we have employees, and obviously lash courses. And then you know, if you wanted to have retail, you could totally easily do retail, wholesale from your favorite product line, you could even private label, you know, there's so many different things that you can do. Usually, retail is going to be the easiest way to diversify your income. And then once you want to do like courses and other things, that's going to create you more profit to generate back into your business. So it kind of depends on how you want to structure things. But there's so many different ways that you can do it. There's so many different ways that, you know, I teach on how to do it, because it's not one size fits all, you don't have to go down the same path that everyone else is going down. And I feel like we look on social media and we say, oh my god, that girl's just killing it. I want to do the same thing as her. Well, that might not work for your business model. And that's okay, find out what you want. And then figure out how to put that into your business.

Mary Harcourt: 

What was that journey like when you were learning how to do lashes? What were your some of your challenges you faced,

Helena Garret: 

I feel like lashes number came naturally to me. And they I still struggle with them today. And I don't really take clients anymore. I just see like my mom and maybe some of her friends every month. And I just still want to be in it while I'm doing other things and testing out products and stuff. But you know, lashes. For me, it was a struggle. I felt like I could never truly see the lashes. I tried glasses, I tried all these different things. And when I was working like that first like three months, I had people falling off because my retention was horrible. I was still trying to even learn how to place the lashes. So that first three months of business, it was kind of like a trial run to see okay, is this really for me? Like, am I going to suck ass at this? Or am I going to get better? And then I got better at classics. And I'm like, Yeah, okay, I got this. And, you know, and I'm like, What are volumes, okay, I have to learn that. So then I had to be a beginner all over again. And I feel like you always have to, like you said earlier in the podcast, be comfortable with being uncomfortable, you know, be comfortable with failing, be comfortable with being a beginner again, because every single time that you take a new course, you're going to be a beginner again. And then you have to start implementing those new strategies. So every single time it took courses, I would always hate it. Like I would hate taking new courses because I'm such a perfectionist. And once I scale something and it, you know, seems perfect, I'm doing well, then it's like oh my god, now I have to start all over because there's new things coming out and I want to better my work. And so it was always hard for me because I'm such a perfectionist, I want things to be perfect. And you know, lash extensions, you know, everyone's eyes shape is gonna be different. Everyone's length, everyone's lashes are just totally different. So you have to literally use your skills and try to accommodate each and every client. And it's like working on a new masterpiece every single time, which can be so rewarding, but also like, Oh my God, I want throw my tweezers and quit today. And I've had so many moments of, okay, you know, I'm searching on a date. Again, I'm like, who's kind of hiring you know, we I feel like we all do that, where it's like, okay, if we feel uncomfortable, we're just going to run away from it. And I've kind of made a promise to myself a few years ago of, you know, let's not run away from getting uncomfortable. Let's face it and get comfortable with being uncomfortable, because that's going to really help you keep pushing and scaling in your beauty business.

Mary Harcourt: 

Absolutely. No, I hate sucking. So when you learn a new skill or I hate sucking like I love to be very good at things. I'm a little bit of a perfectionist myself and There's a period where you're not good. And it's, it doesn't feel good, but you have to stick with it. And lashes is definitely something you have to stick with and you'll eventually perfected and it becomes your own. One of the cool things that happens is as you learn these lessons, it's like doors open and doors closed, you might be learning and trying to get better, and realize that maybe just not for you, which is kind of a little bit what happened with lashes were great, you were enjoying it, you were doing your thing, but you took a pivot to go, I really get fulfilled for watching people grow their businesses and scale their business. And that's where I want to focus on and now it's beautiful. You've helped almost 100 people or you're going to get there shortly of how to scale their business, and you would have never gotten there. How do you not learn how to do tweezers? Sometimes it's not even what skill you're trying to learn now, as much of what you're doing now will be the bridge to get you to the next thing that's even better than what you're at now.

Helena Garret: 

Yes, exactly. I love that so much. Because your business can change and evolve with you and things are going to change where you'd even see it coming. Like I never saw myself as a coach, I thought that I was going to be a lash artist. So I was going to have a salon, it was on my dream board. And then I finished it. And then I was like, Oh, now what I started to feel really uncomfortable with myself because I thought that this dream was going to take so long, but then I accomplished in such a short time. And then I got bored again. And I'm like, oh, no, we can't get boring. So I'm like, Well, how can I adjust this? How can I still be in this kind of business because I love the beauty industry. And then I started researching, you know, all the different streams of income that you can create all the different things that other people were doing. And I'm like, Okay, this is just part of my dream, I thought that this was my bigger dream. But this is just a small part. And I think people don't realize that their dreams can evolve over time. And that's okay. And it's okay to say, You know what, I think I want to do something else. You don't have to fully quit, you can if you want to. But I would rather you, you know, try and continue to do other things. You know, you can be a multi passionate entrepreneur, you can have a love for lashes, you can have love for training, and coaching and all these different things. And you can still be successful, you don't have to just pick one. And that's your end all be all.

Mary Harcourt: 

And one of the things that you will help people do is scale their businesses confidently. What does that process look like? I mean, I feel like scale is it's hard to scale. It's painful, but it's also very rewarding, which you've seen many times over, how do you help people scale their businesses.

Helena Garret: 

So for scaling, you want to make sure that you're stabilizing your business first, I feel like people prematurely scale, and then shit is haywire because they don't have the processes or systems in place. You know, it's like, I remember when we scaled to our second location, and I thought it was ready, I thought I had all the systems, but it was rife with pandemic, and there's some things I just couldn't control in my business, a lot of my employees, they had to leave due to family stuff, or due to COVID. So we cut our employment team in half. And it was devastating when we just opened up a second location. And it was so hard to hire because of COVID and everything else going on. So realizing when you're scaling, there's gonna be things are out of your control, and you just have to prepare for them. And you have to be okay with that. Because we had great systems in place, we had all these things in place. But, you know, obviously life happens and a pandemic happened, you know, and no one knew how to prepare for that. So I think for scaling, just realize that you're still gonna have failures, you're still gonna mess up, there's gonna be things that you can't control. But make sure that you don't count your eggs before they hatch, make sure that you really have systems in place, and that you've been working on your business on the back end of it, to allow it to scale. And that even means like if you want to have another stream of income like courses and say you're taking clients like five to six days a week, how are you going to have time for that, you know, really look your schedule and start delegating your time and realize, okay, if I want to move in this direction, what do I have to cut back in my life or in my business to allow this to happen? Because scaling doesn't mean that you're working double time it can and you can't have a hustle season. But hustle season doesn't last all year, you know, you can have seasons of it. But you really want to make sure that you delegate your time. Well, you delegate your mindset well, so then you are prepared for the challenge that happens with scaling. And once you scale, it's like that's not just the end all be all, there's still going to be more problems, more challenges to face.

Mary Harcourt: 

There's always more I mean, you always want to get to the next level right there. You always want to grow a little bit more. And I think one thing that you're talking about is understanding your schedule that exactly what you said like when you scale. Maybe it means you work more, maybe it doesn't. But I think the ultimate goal is to scale where your business grows, but you're actually doing working less at the same time. So you're scaling in two different directions. You're a little bit of delegating and having a staff that's passionate about working that particular leg of your business, where you can focus on the things that you're very passionate about, and just making sure that you lay a firm foundation. What is next on the horizon for you?

Helena Garret: 

Mm hmm, this is such a good question. I feel like I'm that kind of person where I have like a million projects going on, just because I get bored easily. And so I have so many cool things happening with not only my salons, but also with the coaching as well. So for my salons, we're going to do new product launches, we have tweezers, so I have adhesive and then also lash trays available too. But we're going to be scaling two more products this year, we're also going to be a vendor at lash con, which is going to be absolutely amazing. So we have all that fun stuff happening. And then for my coaching business, I've been really wanting to impact more. And my mantra for this year is women need to make more money. So how can I help women make more money. So we're, we're going to be launching six figure beauty boss, which happens about three to four times a year. And then we also have my book coming out, I'm writing a book on money mindset, because that's the number one thing that people ask me help with. And they don't realize it when they ask. But it's all comes down to your money mindset, especially when you're wanting to scale. So I'm hopefully going to be launching a book club here soon, where I'm asking my audience to actually help me write the book. And we're going to be writing it together. And then we're going to be launching it around December. So it's kind of like my secret project that I have going on right now. I'm also going to be hosting here locally, just a little business event, because I do want to do more events, especially for women in business in the beauty industry. I absolutely love lash con, I think it's perfect, but I don't think that other places like hairstylists, or spray tanning artists or microblade. Ours, they don't have that yet. And I want to be that person and that event format for them.

Mary Harcourt: 

That is very courageous. And I wish you all of the luck and success in getting that started. Because it is true women do make more money. And I think we need to dive in on that for a second in the money mindset, you're onto something very, very powerful with that. And I think that we need to normalize us making more money for so long, it's like you almost feel guilty to raise your prices or to charge more for service. There's so much freedom in being able to do that when I raise my prices at my salon, I finally for the first time in my life, felt like I was in control of my life because I raised my prices to give myself a day off and that day off was so powerful and important to my mental health into like hustling, lifestyle and getting some normalcy out of it. But it was a really hard bandaid to pool. And no, I know so many people get stuck not pulling that were like, Oh, I can't do it, I'm gonna lose clients over it, you will, you will, that's part of the game, raise it lose it, let them go away. And you're gonna make more room for people that want to come in and then pay a higher price because they value you as a service provider. And they value your time. And we should normalize the fact that we can make as much money as we want, have the mindset into it. And I clean that space and do it. And even especially as a beauty professional, like it's so many times you're in control of your own income. And you can kind of go with this here. You can claim and be empowered by being able to make more money. But if you don't pull the band aid and raise your prices, and add in retail, and maybe take some courses to get a new skill, whether it be anything beauty related, you can have an add on service, you can do anything like that you can get yourself to where you have a really stable business and a really stable life. Sometimes we get caught in the mindset of I can't raise my prices. And it should be talked about more where you can and you should and then we'll all celebrate with you when you do.

Helena Garret: 

Yes, and I feel like we undervalue what we actually do. Like we help women feel confident. We empower women. Like I know my clients, they'll come and get services done. And it's because they have a wedding or they have like a funeral or they have something that they have to get dressed up for. Or maybe they work at a really important job where they have to be looking the part all the time. Like we play such an important part into women's lives, where we undervalue what we're actually doing. And we undervalue it because we feel I honestly think that most service providers are people pleasers. We feel like we have to give back you know, and we want to make them happy, and that we truly don't understand our true potential and our true value. So we underprice ourselves, or we work too much or we don't have those healthy boundaries. And it's like what if we all raised our prices? What if we all had healthy boundaries? What would the beauty industry look like if we all did it together? Nothing would really change, you wouldn't really lose clients. And if you do, they're not meant for you anyways.

Mary Harcourt: 

Exactly. I mean, you can raise your prices, you're always going to lose a couple clients, but the freedom that you gain out of it is so freakin powerful, that do it, rip the band aid and do it and come back and thank us. But so one thing you touched on was people's true potential touch on that a little bit more how so many people are like brilliant, but they don't quite know how to plug in, how do you help them discover like their true talents, their potential, and then help them scale their business and maybe raise their prices.

Helena Garret: 

We're such creative entrepreneurs, where we have a lot of different ideas like bubbling up, and we have so many different things that we want to do. And we tend to just daydream about it instead of actually doing it. So I help my coaching clients with is take all their low ideas and create a roadmap, an action plan on how they can actually find their true potential, because you're not going to find it, if you're just going to be sitting here wishing that you took action or this business, wishing that you raise your prices wishing that you had a day off. And that day off, could be for you to work on these different projects. You know, having a day off is really good for you, it's good for your business, it's good for your clients, you can either spend it doing nothing, which is absolutely amazing. Or you can spend it working on like a CEO Day, which I like to call a CEO days when you take time to actually work on your business instead of inside of it. So that's how I kind of plug in to help them find their true potential. Because a lot of people like, yeah, we know what we want. But wanting and desiring something is totally different, like wanting will bring us happiness. But how do we find that pure joy that we want in our businesses, and in our life?

Mary Harcourt: 

I agree with you 100%, it really comes down to action you can wish all day long. But if you don't get in there and do something about it, you're going to still be wishing there in a year. I can't believe you have a book coming out. First of all, let's go back to that. Bridge, right. pasma Congratulations. That's huge. I love that it's interactive, and you want to have other people chime in to say like, what's on their mind and what they're struggling with. So you know how to write the book. That's awesome. And what a huge accomplishment. That's gonna be when that book is published. Yeah. Congratulations, that's gonna be a huge day to celebrate. So that's gonna be a fun project to work on.

Helena Garret: 

Because I'm so excited for it. I always wanted to write a book, but I just didn't know what it was going to be about like I am. I love journaling, I love writing. I also thought, Okay, well, I need to work on all these other things before I actually become an author, or I need to hit a million dollars before I do this, you know, no one's gonna listen to this book. I'm like, screw that. Why do I? Why am I now worrying about what other people think or what they're gonna do.

Mary Harcourt: 

And the negative voices are always gonna be there, sometimes they get louder, sometimes they shut for a little bit, they're always gonna be there. So just learn to live with them and conquer them and shut them up. But like, there's always gonna be doubts in your head, there's always gonna be what if it doesn't work out? What if it, I don't have it, you know, I don't have it all figured out yet, I don't have my fonts, I don't have my color scheme, I don't have this, and I don't have that, well, you're never gonna have it all. There's always gonna be things you can improve on your business. And just when you think you have it all, you're going to get bored and want to change it all again. So if you can just get started, the rest will figure itself out along the way. But going back to you not having regret, I think it's so important to fulfill those things that are coming in your head that you do dream about and have desires and passions about going like, Oh, God, if I ever get the time, I'm going to do this. Well, you you could start like today, you could take 15 minutes and just get started. And you've already done more than you did yesterday. And if you take another 15 minutes in another 15 minutes, you know you're an hour into it. And that's even further than you were last week and just keep going. It doesn't have to be this huge mountain of like, God, when I finally get the time and take a year off to launch this product. Just start with 15 minutes and get going. How do you help people change the mindset of like, it's a hustle lifestyle, I have to take all of the clients, I have to do all of the services, I have to work all of the hours I have to work all of the days, how can you help them change to understanding that you don't have to,

Helena Garret: 

you know, I feel like it's peeling back an onion layer by layer because the reason why you're in that bad habit. And I call it bad habit because hustling is meant to be a season like you're not supposed to be doing it every single day, 365 days a year like that is just not like stable, and you can't keep hustling because you're gonna end up being burnt out and then you're gonna drop out of the beauty industry, and you're gonna fall out of love out of love with it. So I want you guys to think about like, does hustling really make me happy? Maybe the money makes you happy. But what if you just raised your prices and worked less or what if you created another stream of income that builds you passive income, and then you don't have to work as much like I feel like we prioritize like our businesses first so much, but then also we have to protect prioritize our life and what we truly want to and that Probably as a hustling, you have different identities. Rather than just being a business owner or a service provider, you're a mom, you're a friend, your sister, your wife, you know, your whatever, you have so many different identities, where those different identities aren't being soaked into, because you're spending all the time at the salon pouring into clients, and then you have no time to pour into yourself. And I got caught up in this, like, I would say, for at least three years of building my business, I was just hustle, hustle, hustle, I would forget birthdays, I would forget special events just because I was working all the time. And it was really sad. Like, I feel like I was not there for some really special moments of my life. And I feel like you should prioritize your business. But you still need to have those different identities, you still have to spend time with loved ones, and you still have to take care of yourself. And that takes time. And you know, once you realize that you don't have to trade your time for money. That was a huge epiphany for me. And it took years to get to this point, it took layers and layers of peeling back all the reasons why I feel like I have to hustle. And it comes back down to your mindset for me, I grew up in a very scarcity mindset, we live pretty much paycheck to paycheck, we didn't really have a savings like my family. When my parents got divorced, I didn't really have a, you know, true home with either of my parents. So then God, my boyfriend at the time, he brought me in. And now he's my fiancee and I love him to death because he was with me during some of my darkest days. And it was a lot of scarcity. Like, I felt like I never had enough, I never had enough food, I never had clothing. I remember having like a tiny closet full of just some shirts. And you know, I didn't really grow up that poor, but during that part of my life when I wasn't really in a good relationship with my parents, you know, I could have been homeless. And for me, that was scary. And ever since then I felt like oh, my God, I have to work because what if what if I don't work? What if I can't pay the bills, I'm going to be on the streets, which thankfully, I don't think that would ever happen. But that's just how my mindset was. And it was hard to switch that into thinking, Okay, well, now I'm abundant, you know, now I have this business, I'm going to be okay, I don't have to keep hustling anymore. And that to me, like was scary because I knew hustling. Like, I knew it. So well like the back of my hand. And it helped me through so many dark times in my life. Because I didn't have to think about anything else, I could just pour myself into my job into my clients. And then once I was able to create enough money to actually support myself, and I have enough money to send my fiance back to school to do something that he loves. And we bought a house together. Like we have so many great things. And I still struggle with that today, I still struggle with feeling like it's not enough and that I'm not enough. And it's such a crazy thing. Because you look at those people on Instagram that you look up to, and you're like, damn, they have it all. But they're going through the same stuff, too. You know, and you just have to think of all the abundance that you do have in your life and realize that you don't have to be working 12 to 14 hour days to have that abundance.

Mary Harcourt: 

I think that's so relatable. Everyone has gone through a hustling phase. And if you haven't gone through it, yours is coming. A hustling is expecially in the beauty industry, it's such a part of life, but you can get lost in it. And I think I mean, I definitely suffer a little bit from the same scarcity mindset of what if what if I don't do it? What if I run out of money? What if I run out of clients, I must I must take them all. It's so powerful when you can have something whether it be a course that you're doing online, it could be a product line, even we talked about retail, any way to add in to earn yourself more money without having to work more hours. So you're making those hours more valuable and you're bringing in more income. I mean, definitely something in the hustling mindset to or hustling, lifestyle. Things that can go sideways are your own personal mental health. I mean, sometimes you get so frazzled, and you're just almost like you're strung out because you're so exhausted and you haven't been eating properly. And you didn't get time to take a break today. So you're stressed out, your body hurts, your muscles hurt, your arms hurt, your shoulders hurt and then you go home and you're so tired. But you're looking at your day tomorrow and it's so busy. So now you have anxiety and you can't sleep and then tomorrow comes and you woke up You didn't rescue me well. So you're already starting the day exhausted and you're going into work and you're not being the best person that you can be because you didn't get yourself enough time to rest and take a break. And all of a sudden this hustling thing that should only be a season becomes a lifestyle. There should be a movement on how to stop the hustle. Because it is exactly that it should be a season you're going to have times like let's say you just opened up your business where you just added a new service you're learning a new skill. You have to hustle your way through learning how to do lashes, you have to hustle your way through learning how to do permanent makeup correctly. You have to hustle your way through how to have employees, err should be more focused on that. But it's also is a season and it should come down to where you can now normalize your schedule and take care of you a little bit more than you could. And as it is a season it comes and goes. But so many people keep the hustling, schedule as a lifestyle, and you get trapped in that.

Helena Garret: 

Yes, and I feel like I was trapped in it for so long. And I feel like it's hard to get out. And if you feel if you're listening, if you feel like you're trapped in it. Now, my piece of advice is just trying to see the other side of it, you know, try to move past the fear, create, like a plan, create a vision, so then you know exactly what to do next, like raise your prices, be really strict with your hours have really good policies in place. So then you can protect your mindset, you can protect your business, because you don't want to end up in that vicious cycle. And if you don't start doing those really small steps today, you know, you're going to be the same place like you're up, you are at now, a year from now.

Mary Harcourt: 

Absolutely, which is sometimes really scary to think about. And it really does come down to just taking action and making those small, achievable goals, set boundaries. And it's something that should also crew, we should create a movement around that because so many people feel constantly like we must be accessible at all times to our clients, or they're going to go somewhere else where they're not, they love you, they love the service that you offer, and get them to book out their appointments for the rest of the year, or at least for the next three appointments that way, that's three less text messages that are coming to your phone. You can do things like that even the small pre booking, when you pre book, Think of how many less text messages you're going to receive. And it have an online platform that they can book from that goes out to them in a message in a newsletter in an email. Hey, guys, I love that you have my cell phone number, I also really enjoy when you book yourself in your own appointment, go use this link. And then when they come in, they're checking out going, Hey, let's get you set up for your next two or three, four, or five, six, whatever appointments, this time really works well for you. Let's do this time on this day. And usually there'll be like, okay, cool. When else since you really liked this time, let's book your next one. After that, let's just do three. And all of a sudden your phone is texting less, you're getting less emails and all of that stuff's give you a little mental clarity that when you step out of work, you can go enjoy life, and you don't feel like you have to be tied to your phone or tied to your clients at all times, which is going to help you be a better service provider to get that mental break and clarity. You talked about. And we've all been through the hustling lifestyle you had your salon, at one point you had to you had clients, how do you feel like changing and pivoting has helped you improve your life? What's something that people can listen to today, and kind of, do do a little bit of what you did, which was get really clear on what you like doing, and a little bit less of what you didn't like to do.

Helena Garret: 

You know, I always tell my coaching clients to do this activity. And I think it's so helpful to just like, be in a quiet place. Get out your journal, and just write all the things that you hate about your business or what you hate doing. And then flip the page and figure out what you love doing. And those things that you actually love doing is going to help you pivot to really find your true potential and your beauty business. And to also let you know, is it time to pivot, you know, if your list of I hate all these different things that they're the waste of my time, I don't like doing them. If your list is longer than the pros on what you do, like maybe it is time to pivot. So I always like to visualize I'm such a visual person, I love to see, okay, how could this project help me? How could a product line help me? Is this what I truly want to do? Or am I just doing it because other people are doing it? You know, it's really easy to look at someone and be like, oh, I want to be like her. But in reality, you just want to be as confident as her, you want to be like have that freedom like she does. So that doesn't necessarily mean that you have to copy her business to get there, you can still do things in your own way. And you can still become that woman, you know that woman that you've dreamed up becoming the woman that you want to become? And so for me, I always do that every quarter, I wrote down the things that maybe wastes my time and those things that do waste my time I normally hire out or I can get rid of them too. And I think that we don't realize how many options that we have in business like you can say no get used to saying no to things get used to turning away clients get used to firing clients, if they're not meant for you. That's okay. Even employees if an employee doesn't work out, that doesn't mean that you're a bad business owner or a bad employer. If a client leaves you a one star review. That doesn't mean that you're a bad service provider. You know, there's so many different ways that you can keep growing, but just because someone doesn't like the way that you do things done doesn't mean that you're bad at what you do. So trying to like have tunnel vision when you're going through your business and going through life. And that's going to help you get rid of all those voices saying, Oh my God, you're bad at this or you're bad at this, or, you know, some people will talk about you online, or that client will talk about you with other people, it doesn't matter. Because what you're doing is a movement, what you're doing is powerful. And just realize that you were on your own mission, you don't need anyone telling you that it's okay to be on this mission. You don't need anyone, you don't have to please anyone, you know, you are on this mission for you. And that's all and it's okay to be selfish.

Mary Harcourt: 

I love that you say that. You have to be true to yourself. And I think you being true to yourself is so genuine and people pick up on that it's like magnetic, where if you're just trying to be like the next person, and you're looking at them and trying to follow all the steps. It's not genuine, and that doesn't attract people. It's just like, Oh, you're just you're just following all the steps and doing all the things and you get frustrated, because you're not getting the same results. Where if you can write down all the things that you love doing your business and focus on all of those, you're gonna be this really confident, cool business owner that we look to. And it's like, She's killing it. Because you're being true to yourself. And you're giving away the tasks that you don't love to do. We all have them, you know, give away the stuff that you don't love doing your business and then be very true to yourself on what you do love. And that's where you become this truly genuine people that then are genuine person that then other people look at and go, Oh, well, I want to be like her and do the things that she's doing.

Helena Garret: 

Yes, I love that. And like be the energy in the room. You know, don't when you walk into the room, you always see that. Yes. Like, you know, when you see that woman that walks into the room, and she's just the energy, she feels confident, she looks confident and you look at her and you're like, Damn, how do I become her start to become that person for you see what that looks like for you test off the water, see what you, you know, dress for success, just the way that you want to just the way that you are going to be in the future. Like, really start visualizing who your future self is, and get down to the detail like how do you want to live? How much do you want to make, you know, what are your working hours? What kind of purses do like even that fun detail? Like it's just so fun to visualize, because that's going to give you a clearer idea of how to get there in the future. And that's also going to help you make better decisions for Okay, I want my business to look like this. I want my salon to look like this. So what whatever I'm doing now, is that going to help me get to that point in my business?

Mary Harcourt: 

Great advice. I love that. Okay, let's jump on to Instagram. We have some questions come in. And I want to ask those. So if someone's end goal is to be a successful business owner and still have time to take a few clients that are near and dear to their heart. What happens? Can they start practicing now as a server service provider that will help them with time management when the business starts to grow? And the load starts to get heavier?

Helena Garret: 

Ooh, that's such a good question. I feel like I was in that point, like I would say, a year and a half ago, before the pandemic, I was still trying to manage my employees, run the business and still take almost a full clientele. But it just I was trying to pour myself into way too many things. So then I scaled back to maybe taking, I would say maybe three clients a month now. And so I want you guys to realize that there's no right or wrong way to be successful. And it really depends on what success means to you. Because success means to you, maybe you are taking a full clientele and maybe you do have a staff, but maybe you have someone managing everything for you. So then you can't take that full clientele. So really depends on if you want to still be in the room providing services or not.

Mary Harcourt: 

Which is great. And it's so interesting. Success is different for everyone. And I think Paul's has any touch on this so much. Sesame loves doing lashes and she should I mean she her lashes are gorgeous, that are beautiful. But it's something that she loves being in that service room so much she doesn't ever want to stop doing it nor should she because of her works beautiful. But sometimes that is the case. And sometimes it's not. And if you can have someone manage all of your appointments and check people in and out and give you that time in your treatment room where all you're doing his services, and the rest of it is being covered by other people. Helping your you grow your business as well is so rewarding. That I think sometimes we try and do it all where we're managing all aspects of our business and doing services and trying to grow and trying to do all of this stuff and you get a little frazzled going back to like a hustle mentality, you get a little you're exhausted, you're you're fried. So it is something if you truly love doing services, figure out how you can come in and do services and have a great day with your clients and give them beautiful results. But how your business can also run very functionally without you having to do the backend stuff as well.

Helena Garret: 

Yes. And that just requires you to delegate your time and also to delegate that position to someone else. So it's going to take time for you to switch Here's, it's gonna take time for that transition, it's gonna take time to find that person for you. But I promise it'll be worth it.

Mary Harcourt: 

Love it, what is one piece of advice you have for someone who's just starting in the service industry?

Helena Garret: 

Ooh, I would say fail as much as possible your first year and try out all the different things like, don't just niche down, right, when you come out of beauty school, make sure that you're getting certifications, you know, really test out the waters, pretend like you're a scientist, experiment, see what you love doing. See what you hate doing. You know, this is really your time to just figure out what you want to do in your business. And it's okay, if you go work underneath another company, you know, and learn from them. You don't have to start your business off right away. And sometimes it's better to work for someone else, because then you get to see how they run their salon, you get to see it, what you don't like about what they're running their salon with. So there's so many good perks about working underneath that company. And you know, figuring out like a business plan, I wish I had a plan in place to help me my first couple years, I was just kind of winging it, I was listening to a ton of podcasts and reading a lot of business books by really didn't have anyone over my shoulder telling me what to do, or like how to actually get what I want. So it was a lot of failures, but also made me into a better entrepreneur, because failure doesn't scare me anymore. It's just part of the game. So realize that, you know, your first failure, or that first bad review, you are going to get past it, we all have to get past it, every single one of us has a bad review. And that's okay.

Mary Harcourt: 

It's so true. Like, it's just part of the game, you're gonna come out, you're gonna make some mistakes, you're gonna learn from them and make less of them as we go on. But it's great to work for someone as well, we'll touch on that a little bit. Because it is a choice you have when you leave school, are you going to start your business day one by yourself? Are you going to work with someone, they both have benefits, and they both have things you're not going to love about it. And it's sometimes you are like trying to figure it all out at once, when you go into business like you did, and it was just like, hey, I'm open, and you're fumbling your way through and seeing what works and what doesn't work. Sometimes it's great to go work for a flourishing salon that has their stuff together, you're gonna pick up on those systems of like, this is how we do it, it's all written out. And now I know, you're gonna pick up on their techniques of how they're doing things in their business, how they're treating their clients, how they're preparing their salon, the products that they're purchasing, the brands that they work with. And then there's gonna be some things that you don't love, which is great, too, because you're gonna go, Okay, I'm gonna take these 10 things I learned, I loved what they did. I love how their customers were amazing, the reviews were good, they worked really, really good customer relationships. I really hated that they did this, this, this and that. But then you're going to get your own business and realize, okay, well, I'm gonna adopt all those things. And I'm going to change all the things I didn't love about how I worked under this person. And now you have this great flourishing business. But I think it's so great. I loved our employees when we had them. And I highly say like, you guys, this is the best training and education you can get. Because it almost like it's shortcuts that sometimes you can, you can go out on your own, and you'll do great. And you're gonna learn a lot, but it might take you a little bit longer, where if you work under someone, you're going to learn so much that is so powerful and valuable, that by this time you have the confidence to go do your own thing. You've already figured out like you've learned from their mistakes and learn from their failures. What is your tip for staying passionate in the beauty business after three or more years?

Helena Garret: 

Oh, I love this one. Because I feel like year three is when people get really burnt out. And then they question their business or they question their career. And I feel like but also your three is a really good year because when I love meeting my clients when they're on the edge, when they're on the edge of being burned out and quitting when they're on the edge of being done and throwing in the towel, when they're on the edge of just wanting more like this is a really good time for you to pivot. And this is a really good time for you to either re find your passion. And for me how I stay motivated is I just keep investing in myself. I invest in my knowledge with courses, certificates, but not just like beauty services, but really like with mindset, like with coaches, with business courses, like me, just learning more about myself and the way that I want to, you know, run my business and the way that I want to be a service provider. I think that that really helped me move past like your three. Usually it's like the year three in the year five mark for some reason. People just get burnt out. They're done. And so even like if you've been in for five years, and if you're feeling the same way, it's kind of like a midlife crisis almost because you're like, do I quit? Do I stay? What do I do? And I would honestly just try to find out like why do you feel this way? Is it because you're burnt out? Is it because you've been hustling? Are you losing passion for what you're doing? And if you are how can you adjust it so then you can rekindle that passion? or how can you pivot into still being in the beauty industry, still taking all your skills and your knowledge, but maybe creating another stream of income. So first I would start pouring into yourself, you know, figure out some podcasts that you'd like I love Gary Vee, he's amazing, he always kicks me in the ass right where I need it. And then, for books, too, I love John Maxwell, if you guys have employees, or manage leader shift is a really good one. There's also one that I recommend to every single woman entrepreneur at Rachael Rogers, we should all be millionaires, her book is to die for. And that really rekindled, you know, my business because for some reason, we put so much pressure on ourselves to, like, be successful in the first five years of business, like, I don't know who started that trend. But it's like, that's the only five years of your life that's like a blink of an eye, like, that's it. And you have to like, you have to meet all these goals, you have to do all this and you don't, you're just putting extra pressure on yourself. And honestly, like Rachael Rogers, she's actually one of my coaches now. And she's absolutely amazing. Read the book, like, it's so good, because we should be making more money, we should be able to become millionaires. And you know, with you doing what you're doing with just being a service provider, it's not going to get you there. And that's okay, you can create other streams of income to get you there. Or you can stay being a service provider, but maybe just tweak some things with what you're doing or the experience. Or maybe you just need a new environment to rekindle that relationship that you did have with your services.

Mary Harcourt: 

That is such a good answer. I feel like we could have a whole podcast just on that. I will definitely read this book, we should all be millionaires, because we should all be millionaires like that is that should be a normalized term. I love that man. Check out that book. And I love that you say you're wanting more and to kind of figure out why what that is. Why do you feel this way? And if you could do a little bit of soul searching, I feel like we all have so much time in a treatment room, you can really ask yourself the question like, why am I feeling this way? Because your answer can lead you to so much more, it might just be that you need a new environment. It might be you need new clients, it might be that you want to go take a class and learn something new. Like I'm a huge proponent for always learning, always learning always growing, I love learning new things. I love just expanding your knowledge base. And it doesn't have to be in the industry. You're so right. And I always find like when I'm stagnant when I just feel like, God, I'm just not doing anything. It is always when I'm not learning. And like, as soon as I read a book, as soon as I listen to a new podcast, as soon as I watch a documentary, as soon as I have a conversation with someone I've never talked to before, and I learned something, it's like I'm I'm just alive again. And I realized that I thrive on that. And it was a big lightbulb to me a couple years back to understand that like when I'm stuck, it's because I'm not growing, I'm not learning. And the way to get me unstuck is to learn and grow. And it's so true, he said before is your theory, find your passion. It might be that you've been doing the same facial for four years in a row. But you can go take a facial class, and do this whole new technique. And now you're like so into it. Because your clients are loving it. They're getting a mix up in their schedule and their service providers, you're loving it, maybe you're working in different tools or different instruments, and you're like perfecting it, and you're thriving, and you're seeing the results. And it's so exciting. Where it wasn't that you hated doing facials, you just hated doing the exact same facial for years on end. But I love that I truly believe in always wanting to just learn more, grow more, take a class, get motivated, again, get out of that like stagnant mentality.

Helena Garret: 

Yes. And I want to add to that too, as well. If you're feeling that way, like find your community, you know, find other institutions or cosmetologists like it's so it can be so lonely being entrepreneur, and it can be so lonely when you're trying to grow and it can be stagnant and you have all these thoughts and all these problems going on and you have no one to really talk to maybe your spouse doesn't get it, maybe your sister doesn't get or your mom, go find someone you know, go find a mentor or go find a buddy and just like go have drinks together and just talk some business shit just go off on that one client that pissed you off, you know, get it out of your system, because all that pent up energy is going to stay with you. And you're going to get that anxiety, you're going to feel overwhelmed, you're going to feel burnt out. I'll release it. And I also love working out because it kind of gets all that crappy energy out of my body. And then after I'm done working out I'm like, I can breathe again. I can see clear like, Okay, I got this. So really make sure that you're taking care of yourself when no matter what stage you're at in your business. Like it's a huge part, especially when you're scaling and just surround yourself with good people.

Mary Harcourt: 

I mean, absolutely surround yourself with good people. You can also it's just take a break, go walk outside, leave your phone, and just go be in the sun and enjoy a walk and get that blood moving. You get yourself some activity in the day and take 10 minutes just to clear your head and go, What are we so frustrated about? Like, what am I stuck on that I'm just having a miserable day today. And you might actually uncover something that you didn't even realize you're fighting, or that you're going through. But you have to take that 10 minutes or however long you want to do it. But you have to take that time to figure out like, why am I feeling this way? And sometimes the answer will surprise you because you think you're upset that you had a bad day or that it was this thing. And all of a sudden you stop and go. That's none of it. I'm actually really frustrated with this one part of my life. And now that I know what it is I know how to change it. And I'm going to go change it right now. And then boom, your crappy day just turned into this like hugely impactful, amazing thing. And you're going to get a better life out of it. Later. Thank you so much for being part of the show. You've been amazing. Where do people go to find you? Yes, so people

Helena Garret: 

can find me on Instagram at Elena means business or fairy to lash line. And then my website is free to lash line.com or Halina means business.com as well.

Mary Harcourt: 

Awesome. I love it. I hope everyone got a little bit out of this episode or even better a whole lot out of this episode. Thank you so much for coming here today and giving us all this information. I'm really appreciate your time and I hope everybody got a lot out of this episode. That's it for us today. For more information on our guests. You can always find them at Helina means business.com You can always find me on Instagram at Mary Harcourt underscore and at the cosmic glowlight on Instagram. I hope you enjoyed today's episode and many more to come