LashCast
Mary Harcourt of CosmoGlo Shares Her Journey in Developing a New Product for the Lash Industry
Most product ideas die in someone's head. The ones that survive go through exactly the kind of journey Mary Harcourt describes in this episode.
Mary, founder and CEO of CosmoGlo, joins LashCast for an unusually candid conversation about what it actually takes to turn a product idea into something real. She does not skip the hard parts. From finding the right manufacturer to navigating setbacks and hard lessons along the way, Mary walks through the entire process, including the fact that she is still refining and improving CosmoGlo even now, well after launch.
If you have a product idea for the lash industry sitting in your head right now, this episode answers the question you have probably been avoiding: what does it actually take to make it real?
This conversation covers:
- How Mary found and vetted her manufacturer
- The setbacks and hard lessons that came with bringing a physical product to market
- Why product development does not stop at launch
- What it took to go from a basic idea to a product now sold around the world
CosmoGlo is now trusted by 35,000+ beauty professionals across 80+ countries, but as this episode makes clear, that did not happen by accident.
Find Mary and CosmoGlo on Instagram @thecosmoglolight and at thecosmoglo.com.
LashCast
LashCast exists for an industry where most professionals spend their days working alone in a room. This podcast is the place to learn, get encouraged, get inspired, and connect with other lash and beauty professionals who understand exactly what that solo work life feels like.