Mary Harcourt - Small Business Trends

Mary Harcourt - Small Business Trends

Want to Make Your Social Media Content Stand Out? Try These 13 Strategies

Highlight Your Specialty

“Small businesses can highlight their specialties better. Big brands need to appeal to as many people as possible. Small businesses can take a niche and then target buyers for that audience. They are able to be more specialized than a major brand. People who are into that specific area will be more attracted to the small business because of the specialization over the big brands.” - Mary Harcourt, CosmoGlo

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Need to Cut Down Your Budget? 10 Ways to Start

Cut Subscriptions

“You sign up for so many programs you think you will use. When you are able to check the bank statements, you will see programs you haven’t used in months. Cut those off first and then take a deeper dive into your current platforms and research if you are currently on the most cost-effective plan for your company or not.” - Mary Harcourt, CosmoGlo

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Marketing Locally? 11 Ways to Make Your Interactions More Personal

Promote In-Person Services

“When you market locally, you can offer a face-to-face option. As the world continues to be more virtual than ever before, nothing can replace a handshake and a person who’s a few doors away.” - Mary Harcourt, CosmoGlo

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12 Things You Can Do When You’re Having Trouble Focusing on Work

Stretch and Breathe

“Take a few moments to get your blood flowing. Take 10 deep inhales and exhales. Bend down to touch your toes. Reach up to the sky with your hands and focus on getting that spine to stretch. This two-minute exercise can be repeated multiple times in a row to achieve renewed focus. If you are in a time crunch, going through the exercise one time is enough to realign yourself into focus.” ~ Mary Harcourt, CosmoGlo

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Traveling for Work? 12 Smart Strategies to Keep Your Expenses in Check

Be Loyal to Your Favorite Places

“Show loyalty to your favorite hotels, airlines, rental car companies and more. You will more likely be taken care of by a company when you display loyalty to their brand rather than skipping around for each trip you take. Buying into a brand’s ecosystem will alert you of specials, promotions and perks. These add up over time and compound as your travels continue.” ~ Mary Harcourt, CosmoGlo

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12 Helpful Tips for Communicating Bad News to Staff and Stakeholders

Be at Peace With the News Before Sharing It

“Take a moment to absorb the news. Think about it from all angles and become at peace with it. When you have made your peace with that news, you will be in a better position to think of a solution. When you have a solution, you can then tell the necessary parties about the news and the solution ahead. How you deliver the news will determine how well it is received, so deliver it in a positive tone.” ~ Mary Harcourt, CosmoGlo

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